[Case 01]
DCWD Mobile Application
Utility Company
Transforming Billing: A Digital Solution for Seamless Payments & Efficiency
Case Study (For the project proposal, the system is still in the planning stage and has not yet been developed.)
[Project Overview]
A digital billing system with e-bills, online payments, reminders, and additional upcoming features enhances convenience, reduces visits, and cuts paper waste.
[Problem Statement]
The users of Davao City Water District (DCWD) currently rely on traditional paper bills for their monthly water payments. This system requires customers to physically receive, keep track of, and manually process their payments, often leading to inconveniences such as misplaced bills or forgotten due dates.
Additionally, customers must line up at payment centers each month to settle their bills, which can be time-consuming and inefficient. The long queues, limited operating hours, and potential travel costs add to the burden, especially for busy individuals or those with mobility constraints.
A more digitalized billing and payment system could greatly enhance convenience by providing electronic bills, online payment options, and automated reminders. This would not only reduce physical visits and paper waste but also improve overall customer satisfaction by streamlining the payment process.
[Industry]
Utility Company
[My Role]
Lead DesignerLead UI/UX Designer
[Platforms]
IOS and Android
[Timeline]
Target Date - December 2025
[Persona]

Maria Dela Cruz
Resident in Davao City
Maria, a sari-sari store owner, manages her household expenses, including the DCWD bill. She receives a paper bill and must visit a payment center monthly, but her busy schedule makes lining up inconvenient, leading to delays or missed payments.
Age: 29
Location: Davao city
Tech Proficiency: Moderate
Female
[Pain Points]
Long queues at payment centers take up valuable time.
Risk of misplacing or forgetting the paper bill.
Inconvenience of traveling just to pay a bill.
[Goals and Motivation]
Wants a faster, more convenient way to pay her water bill.
Prefers a digital system where she can view bills and pay online.
Values efficiency to focus more on her business and family.
[Process]
[Outcome]
Improved Convenience & User Experience
Cost Savings & Operational Efficiency
Sustainability & Paper Waste Reduction
[Key Learnings]