[Case 01]
IGNITIT – Shake & Go App for Fitness Buffs
E-Commerce
IGNITIT App — Order Shakes. Skip the Queue. Fuel Your Workout.
With real-time updates, custom shake options, and a loyalty rewards system, IGNITIT helps users save time while staying healthy. Here's what I worked on:
[Project Overview]
IGNITIT is a mobile ordering and loyalty concept for fitness-focused customers who want a fast, reliable way to purchase nutrition on the move. In a market where consumers increasingly expect self-service, personalized offers, and frictionless mobile payments, the product reframes the shake bar as a digital-first experience—without losing the energy of an in-store visit.
The experience centers on three high-value moments: building a shake around individual goals and dietary preferences, placing and tracking an order before arriving, and earning rewards that encourage repeat visits. Clear pickup timing, saved favorites, and timely status updates reduce queue anxiety, while a streamlined checkout supports the fast, mobile-led habits shaping today’s wellness and food-service market.
[Problem Statement]
Fitness-focused customers often need a quick, dependable nutrition option between workouts, work, and daily commitments—yet the typical shake-bar experience still depends on standing in line, repeating custom preferences, and waiting without a clear pickup timeline. During busy periods, this friction can turn an otherwise healthy, convenient choice into a missed purchase.
IGNITIT needed to make ordering feel as fast as the lifestyle it serves. The challenge was to design a mobile experience that simplifies custom shake selection, provides confidence through real-time order updates, and rewards returning customers—while keeping every step clear and effortless for first-time and frequent users alike.
[Industry]
E-Commerce
[My Role]
Lead UI/UX Designer
[Platforms]
IOS and Android
[Timeline]
1 Month
[Persona]
Anonymous Participant
Young professional and a Regular Gym-Goer
Jordan trains four to five times a week, usually squeezing a workout between office hours and his commute. He knows a post-workout protein shake helps him stay consistent with his fitness goals, but long queues, limited time, and the effort of explaining his usual order often lead him to skip it. He wants a reliable way to order ahead, collect quickly, and keep his nutrition routine on track.
Age: 27
Location: Fitness Cartel, Maroochydore
Tech Proficiency: High
Gender: Male
[Pain Points]
Long queues make it difficult to grab a shake before or after a workout.
Repeating ingredients, dietary needs, and preferred add-ons slows down every purchase.
Unclear preparation and pickup timing leaves customers waiting without confidence.
[Goals & Motivation]
Order a personalized shake quickly without waiting in line.
Save favorite blends and dietary preferences for effortless reordering.
Track order readiness and earn rewards that make healthy routines easier to maintain.
[Process]
[01] User Research
Interviewed gym-goers and shake-bar customers to understand their routines, ordering habits, and peak-time frustrations.
Mapped the in-store ordering journey to identify delays around customization, payment, and pickup.
Reviewed mobile ordering and loyalty patterns across food, wellness, and fitness services.
[02] Insights
Speed matters most when customers are moving between a workout, work, and daily commitments.
Customers want personalization, but not at the cost of repeatedly rebuilding familiar orders.
Visible order status and predictable pickup reduce uncertainty during busy periods.
[03] Design Solution
Designed a goal-led shake builder with clear ingredient choices, dietary preferences, and add-ons.
Created a quick ordering flow with saved favorites, mobile payment, and scheduled pickup.
Introduced live order updates and a loyalty layer that rewards consistent healthy routines.
[04] Testing & Iteration
Tested the core order flow with fitness-focused users to assess clarity, speed, and confidence.
Refined navigation, customization steps, and status messaging from usability feedback.
Validated the final mobile experience across key moments: first order, reorder, pickup, and rewards.
[Outcome]
Faster, more confident ordering through a mobile-first flow that removes queue friction.
A more personal customer experience with saved favorites, dietary preferences, and tailored shake choices.
Stronger repeat engagement through real-time pickup updates and a loyalty rewards journey built around healthy habits.
[Key Learnings]
Real-Time Status Tracking
Users receive updates on repair progress and estimated completion time.
Integration with Repair Shops
Direct communication between insurers and repair providers for accurate estimates and faster scheduling.
Repair Scheduling & Coordination
Users can book repair appointments and get estimated completion timelines.